Let’s be honest.
We’ve all spent hours and hours of our lives browsing B&H and Adorama dreaming of what it would be like to get our hands on some of that equipment (of course you’re sorting by the most expensive first filter), or just wondering what that weird looking Z-shaped doo-hickey does and how you’d even use it.
What if I told you there was a place you can go where can accomplish both of these goals?
Eleven04 was lucky to attend this year’s Cine Gear Expo in Los Angeles. The event takes place over the course of one weekend on the Paramount Backlot in Hollywood and is truly an amazing experience for both gear-heads and creatives alike.
At the end of May through the beginning of June, Eleven04 was able to learn about the latest innovations in film technology from companies like DJI (and the many uses of their Ronin 2), Panasonic (the new 6K S1H DSLR), Atomos (Neon 4K Displays), Angeniuex (Optimo Prime Lenses), etc, etc, etc. If you can think of a gear company, they were there, and they were eager to tell you about their latest innovations. Of course, what stuck out to me the most was watching how excited these exhibitors were about pitching their products they had on display. From my experience at the Expo, every company brought their A-game.
Easily the best part of the Expo was that the companies weren’t hiding their best gear behind 3” protective glass. They put it all out there and everyone was able to get their hands on it. Just ask Richard about what if felt like looking through the viewfinder of the ARRI Alexa LF with an Angenieux Optimo 44-440mm lens mounted to it. Over the weekend we were able to learn and play with just about everything from a new way to organize our cables (I wish I was joking, but Rip-Tie really impressed us!) to the latest HIVE lights and the portable extension system for the Sony VENICE.
Another incredible part of Cine Gear was getting the chance to attend panels led by working industry professionals. The focus of many of these panels was on how these filmmakers were using technology that was readily available at the Expo to advance their careers and make their lives easier and more affordable at the same time. When you’re a beginning filmmaker you tend to master the art of DIY and self-proclaimed “s#!%^^ rigs,” but seeing how different tech companies continue to strive to address problems that working filmmakers face on their shoots is truly awe inspiring.
CineGear is easily accessible to any level of filmmaker. Whether you’re just starting off or you’re a 15-year vet, or your a production rental house in Chicago, there really is something for everyone to get excited about. If the gear doesn’t get you going, then how about unescorted and unprecedented access to many of the backlots that filmed many of your favorite movies? If that doesn’t do it, then there’s always the option to attend the feature screening in the Paramount Theater. This years selections were Wine Country (d. Amy Poehler) and Rocketman (d. Dexter Fletcher).
If I get a chance to head to 2020’s Cine Gear Expo, I’m taking it and so should you.